Fonemine customers include Global 2000 enterprises in technology sector, health care, manufacturing, retail, and other industries that typically have adopted BYOD (Bring Your Own Device) with large field sales and service teams worldwide. Representative customer success stories include:
A Global 2000 IT Company
Fonemine is a core advisor and partner implementing their mobile strategy both internally for sales and service teams improving productivity, as well as externally for engaging end-customers improving demand generation and mindshare.
The MobileForce Unified Cloud platform is powering a suite of customized sales (MobileForce for Sales), service (MobileForce for Services) and customer enablement (MobileForce for Marketing) applications that have been deployed on a global scale on iPhone, iPad, Android and Blackberry platforms. The mobile sales application used by thousands of field salespeople and system engineers worldwide to get the “right information at the right time” have tremendously improved productivity by eliminating weeks of unnecessary round-trip interactions with prospective customers and shortened sales cycles by upto 20%. The unified mobile application helps them get instant access to product configurator, datasheets, case studies, customer testimonials, training videos, opportunity management, pricing and collaboration tools, without ever switching apps on a mobile device. Consequently, the application has very active usage with more than 55% of the registered users using it on any given day in their sales activity and 97% of users rating the app experience “useful and highly satisfying”, thus establishing the app in “can’t live without it” category.
A Worldwide Channel Organization
The partner edition of the MobileForce for Sales app is being deployed to hundreds of channel partners worldwide enabling them to be fully up to speed with the company’s products, news, customer wins and latest innovations at any time. The mobile sales app is enabling a role-based, best-practice sales methodology for partner field sales teams to ensure high levels of predictable sales success and unprecedented productivity in the field.
Through the branded-version of MobileForce for Sales app, every partner field sales person can quickly and efficiently go through their customized sales process workflow that includes:
- Before their customer meeting: preparation, account management, training
- In the customer meeting: presentations, collaboration, configuration, quoting and sharing
- After their customer meeting: customized sales kits, opportunity management, deal registration and tracking
The mobile sales app is authenticated with single sign on and dynamically customized based on the role with the partner database to provide personalized access to only the relevant, mobile-optimized modules making it easy for sales users on the go to find the right information to address competitive questions, sales objections and feature inquiries eliminating the dreaded “let me get back to you” and helping them close deals quicker than ever.
A Leader in Networking Industry
A custom-branded version of the MobileForce for Marketing app has been deployed on app stores worldwide to supplement the website capabilities, increase demand generation, drive viral customer engagement and rapidly gain mindshare among prospective customers.
The app is available on iOS, Android and Blackberry devices and enables a prospective customer to get a much more intimate look at the latest innovations and product offerings. It allows them to very quickly interact with all aspects of the company from products to events to careers.
The app concept originally started out as an internal effort which took several months and lot of resources to get to a prototype phase at which point the customer considered outsourcing options as more effective. From there it was transitioned to a traditional consulting approach which ended up costing more from a TCO perspective because not only they had to retain different consultants to build the app for different device platforms (based on consultant’s limited skill sets) but none of the consultants provided ongoing app lifecycle management including hosting capabilities thereby putting that burden on the internal IT organization to own and support the app after it was built. That approach too was considered not scalable. The Fonemine MobileForce SaaS offering completely eliminated those issues for them by providing them a fully-hosted, customizable, packaged cross-device application solution along with full lifecycle management, ongoing change management and actionable analytics to optimize the app — all at a cost-effective TCO with unprecedented flexibility and scalability. The result was they went to market with MobileForce on all 3 app stores in under 25 days and have been consistently generating thousands of prospective customer activities since launch.